Craig Holme: Does the Customer know what they want ?

Exposing the 'Customer knows what they want' Social Media Sacred Cow
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Recently I was reading a book on Twitter Marketing,
which had as its main premise,
"Twitter is where you find out what your Customers want".
Whilst I understand that there is some truth in this statement,
by and large it is a 'Sacred Cow' amongst Marketers that the
'Customer knows what they want, the Customer is always right'.
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The reality of Social Marketing is that Twitter is the place that ;
Firstly, Customers use Twitter to complain about poor Customer Service.
Secondly, Customers protest about poor Product Quality on Twitter.
Thirdly , Customers raise legitimate issues about product health concerns .
Fourthly , Customers raise ethical questions related to Brands .
Fifthly, Customers praise a Product or Service.
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Breaking News :
Customers are becoming far more likely to complain on Twitter
about Products, Services or Brands,
than to offer complimentary remarks.
Why ?
Because 'Social Media experts' are parroting
the REWARD THE COMPLAINER line.
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"Let's Wine & Dine the Whiners"
Reality Check ;
This is creating a Culture of Grumbling on Social Media,
because if you compliment the Service at a Restaurant on Twitter
you get a 'Thanks',
but if you WHINE, you get a FREE DINNER with a BOTTLE OF WINE.
We now have a large group of Professional Bleaters who know how
to work the Social System.
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What authority do I have to make the above claims ?
I have well over 10,000 followers on my Twitter Accounts,
and they are all growing daily .
I am a big promoter of Businesses correctly using Twitter,
but we need to stop believing the Social Marketing hype,
and go into Twitter with our eyes wide open.
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Over the last several years I have seen 10,000's of Business owners
open a Twitter Account because of listening to the advice
of Marketing Parrots saying,
"Open a Twitter Account and find out what your Customers want".
When these same Business owners encounter the real world
of Social Marketing on Twitter,
they find it is poles apart from what the 'Marketing Experts' told them,
and they subsequently quit .
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As a result Twitter has become a graveyard for Small Business Accounts,
when it could have been one of the greatest sources of Website Traffic
for those Businesses if Twitter was used properly.
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Would you like an effective Twitter Marketing Campaign ?
Phone Yellow Digital - Craig Holme +61 0423 585 932
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